coreanito relleno [Foreign Correspondents] Ep.32 - The Presidential Election TV Debates

19th presidential election TV debates
The May 9 presidential election is fast approaching, and candidates are busy on the streets trying to secure each and every vote possible. One of the best ways to connect with voters has been televised debates. In this presidential race, a standing open debate was introduced for the first time in hopes that unscripted answers would provide more insight into the candidates. However, it's not only their answers but their image and style that also shape people's opinions. What kind of image are the candidates hoping to convey?
TV debates take center stage
The first televised election debate took place in the U.S. in 1956 during Democratic Party primaries. With growing ownership of televisions in the U.S., TV debates began to draw greater attention and hold massive power in shaping election outcomes. The Nixon-Kennedy debate is seen as a classic example of how the TV medium was used to sway voters. Despite leading in polls ahead of the debate, Richard Nixon lost the election to John F. Kennedy, who was seen as establishing a strong connection with voters on air. It's not only what candidates say but their tone, body language, and facial expressions that are closely watched by voters.

We sit down to the discuss the power of televised debates and how they are being used in the current election.

19대 대통령 후보들의 TV토론
코앞으로 다가온 19대 대통령 선거. 후보들마다 한 표라도 더 얻기 위해 막판 유세에 열을 올리고 있다. 이들이 수많은 유권자들의 마음을 한 번에 사로잡을 수 있는 기회! 바로 TV토론이다. 이번 19대 대선에선 '스탠딩 토론' 방식이 새롭게 도입됐다. '스탠딩 토론'은 별도의 원고나 질문지 없이, 후보들끼리 자유롭게 의견을 주고받는 방식이다. 한편, TV토론에서는 '패션 스타일'도 중요한 선거 전략으로 활용된다. 이 때문에 후보들은 의상과 헤어스타일은 물론 안경, 시계 등 소품 하나하나에도 신경 쓰며 표심을 공략하고 있는데... 이번 주 에선 19대 대선 후보들의 TV토론에 대해 함께 이야기를 나눠본다.
'현대 선거의 꽃' TV토론의 영향력
TV토론이 선거에 활용되기 시작한 건 1956년 미국 민주당의 대통령 후보 경선부터다. TV의 보급률이 높아지면서, 각종 선거에서 TV토론의 영향력은 점차 커져갔다. 1960년 케네디 후보와 닉슨 후보의 TV토론은 대선 캠페인의 판도를 바꾼 중요한 사건으로 기록된다. TV토론 직전까지만 해도 여론조사에서 우위를 차지하고 있던 닉슨. 그러나 TV토론에서 불안하고 초조한 모습을 보이면서 닉슨을 향했던 표심은 흔들리기 시작했다. 반면 케네디는 닉슨과 달리 젊고 패기 있는 모습을 선보였고 결국 최연소 대통령에 당선될 수 있었다. 말 한마디, 손짓 한 번, 웃고 찡그리는 표정 한 번에 수많은 표심이 움직이는 TV 토론! 그 역사와 영향력을 살펴본다.

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coreanito relleno [Foreign Correspondents] Ep.32 - The Presidential Election TV Debates
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